Dr. Joyce Brothers, the "mother of mass media psychology", has died
Dr. Joyce Brothers, whose soft voice, clear explanations, and preference for pastels calmed generations of anxious, questioning Americans, has died.
In 1955, Dr. Brothers was a wife and new mother. Her doctor husband was paid $50 a month as a resident. Looking for a way to pay the bills, Dr. Brothers studied the popular game show The $64,000 Question and realized that the most popular contestants were the ones with the most improbable interests. At 5', with delicate features, Brothers, who had a PhD from Columbia and a near-photographic memory, became a self-taught expert on boxing before becoming a contestant. The result of her astute analysis and hard-charging studying was that, after riveting weeks on the show, she became the first woman to win the big prize.
That national attention led to a multi-pronged media presence as a straight-shooting advice expert. She had several TV shows that bore her name, a call-in radio show, a column in Good Housekeeping magazine, and she enjoyed frequent guest appearances on television. She also authored several books, including the 1981 What Every Woman Should Know about Men.
Dr. Brothers, who was 85, died in Fort Lee, NY of respiratory failure.