Small Giants: Companies That Choose to Be Great Instead of Big
by Van
Small Giants: Companies That Choose to Be Great Instead of Big by Bo Burlingham
And Zingerman’s Community of Businesses is one of them. Interviews with Paul Saginaw and Ari Weinzweig discuss how Zingerman’s made decisions on whether and how to grow and on what was important to them in running the business.
The book discusses fourteen companies that chose to focus on product quality, quality of work life, customer service, community involvement, and company soul or mojo rather than on expansion, IPOs, or merging with corporate conglomerates.
A nice cheerleading account of the history and philosophy of these fourteen “Small Giants.” The concluding paragraph: “There are no businesses that hold themselves to higher standards than do the small giants. Having more of them can’t help but make our world a better place."
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