Liquid Gold

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This program tells the extraordinary story of how the bottled water industry has grown from nothing to become one of the biggest success stories in the modern food and beverage industry in just 40 years. With unprecedented access to the world's largest food and beverage companies, including Nestle and Danone, this is the inside story of how the bottled water business has become emblematic of an age of plenty in the West. With billions at stake, the market is fiercely fought over by the world's multinationals who promise us health, convenience and youth. It is natural and pure and sourced at minimal cost, its real value lies in the marketing and branding
Introduction: Bottled Water Beginnings
(3:15) --
Nestlé and Danone
(2:21) --
Evian: Pure Mountain Water
(2:26) --
Pure Life: An Industrialized Product
(1:58) --
Choice for the Same Product
(2:14) --
U.K. Branding Success: Perrier
(2:52) --
Water Market in the U.S. and the U.K
(3:36) --
Perrier Crisis
(2:28) --
Buy British Campaign Favors Highland Spring
(2:36) --
Popularity of Still Water and Plastic Bottles
(2:15) --
Age of the Foodies
(2:19) --
Fitness and Health
(3:05) --
Doubled Sales
(2:02) --
Pepsi's Aquafina
(3:07) --
Coca Cola's Dasani
(2:50) --
Recall of Dasani
(1:20) --
One Water
(3:03) --
Ethical Strategies
(3:51) --
Environmental Impact
(3:24) --
Expanding Markets
(2:20) --
Marketing to Emerging Countries
(2:21) --
Turn of the Century Product
(1:21) --
Credits: Liquid Gold
(0:42)

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