The Creative Brain: How Insight Works

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Today, scientists are using some unusual techniques to try to work out how these moments of creativity-whether big, small, or life-changing-come about. They have devised a series of puzzles and brainteasers to draw out our creative behavior, while the very latest neuroimaging technology means researchers can actually peer inside our brains and witness the creative spark as it happens. What they are discovering could have the power to make every one of us more creative
Intro: The Creative Brain: How Insight Works (1:29)
Creativity Experiment (2:41)
Overcoming Assumptions (1:50)
Coin Pyramid Experiment (0:41)
Right Hemisphere More Sensitive to Hints (2:49)
Why We Need Creativity (1:24)
Observe Your Own Brain in Action (1:48)
Insight or Analysis? (1:51)
Location of Creative Spark Found (2:32)
Role of Alpha Waves in Insight (2:18)
It Begins with a Problem... (1:13)
The Divergent Thinking Test (2:34)
White Matter & Creativity (4:01)
The Road Less Traveled (1:50)
Sound and Beauty (2:22)
Role of the "Gatekeeper" in Creativity (4:16)
Virtual Reality Lab (4:27)
Disrupt Your Routine to Increase Creativity (1:55)
The Brick Test (Divergent Thinking Test) (3:43)
Mind Wandering & Creativity (2:17)
Frontal Lobe Activity and Insight (1:15)
Summary & Conclusion: The Creative Brain: How Insight Works (2:00)
Credits: The Creative Brain: How Insight Works (0:42)

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