Coca-Cola: The Real Story Behind the Real Thing

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With unprecedented access to secluded archives and hidden testing facilities, this CNBC Original documentary goes inside Coca-Cola, the world's leading beverage company and the most recognizable brand on the planet. Melissa Lee presents a story of never-before-seen labs and high-tech product trials as the camera follows Coke's urgent campaign to reinvent itself, after years of losing ground to arch-rival Pepsi in the race to develop new, blockbuster beverages. Viewers also meet the bottling contractors who perform a little-known but vital task for Coca-Cola: they actually make the drink. Not only do bottlers physically concoct the soda and deliver all those bottles and cans - they also distribute most of Coke's entire line of beverages while stocking and maintaining inventory at retail outlets. A revealing look at the reigning champion of a high-stakes, fizz-or-fizzle industry
Introduction: Coca-Cola: The Real Story Behind the Real Thing (1:42)
Marketing is Paramount (2:16)
I'd Like to Teach the World to Sing (2:21)
The Anti-Soda Backlash (1:39)
The Contour Bottle (2:26)
Coke Belongs to the American People (2:52)
Coke's Ingredients (1:59)
The Company's Greatest Leader (1:59)
The Pepsi Challenge (2:22)
Delivering Coke in South Africa (2:04)
Coke Prospers in Africa (1:57)
Coke is Part of the Journey (2:00)
Untapped Potential (2:16)
Ozarks Coca-Cola Bottling Company (2:27)
The Coca-Cola Company Doesn't Make Coke (2:08)
Coke and its Bottlers (1:57)
Battling to Control Cost (1:32)
The Freestyle Jet Machine (2:43)
The Next Big Thing (2:00)
Choice Is It (1:42)
Credits: Coca-Cola: The Real Story Behind the Real Thing (0:45)

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