Tedtalks, Niro Sivanathan - The Counterintuitive Way to be More Persuasive
Streaming Video - 2019
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What's the best way to make a good point? Organizational psychologist Niro Sivanathan offers a fascinating lesson on the "dilution effect," a cognitive quirk that weakens our strongest cases
and reveals why brevity is the true soul of persuasion
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PUBLISHED
Originally released by TED, 2019
Year Published: 2019
Format: Streaming Video
SUBJECTS
Communication