The New Mad Men
Streaming Video - 2014
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With a collective purchasing power of {dollar}3 trillion, people of color are quickly becoming the nation's most sought-after consumers. Iconic brands are re-examining their marketing strategies in order to stay competitive in the changing marketplace. Latinos, with a buying power of {dollar}1.2 trillion, are at the heart of this new consumer focus: nearly a quarter of Americans between the ages of six and 34 is Latino. We take an exclusive look inside LatinWorks, one of the most successful multicultural ad agencies in the country, and learn how they are speaking to the multicultural millennial market
Diversity is Good Business (8:29)
Multicultural Portrayals in Marketing (3:28)
Reaching Millennial Markets (3:37)
Visibility and Tolerance (8:36)
Credits: The New Mad Men (0:30)
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SERIES
America By The Numbers with Maria Hinojosa
PUBLISHED
Originally released by PBS, 2014
Year Published: 2014
Format: Streaming Video
SUBJECTS
Civics
Social change
Multiculturalism