Ask : : the Counterintuitive Online Formula to Discover Exactly What Your Customers Want to buy ... Create a Mass of Raving Fans ... and Take any Business to the Next Level
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Call Number: 658.872 Le
On Shelf At: Downtown Library
| Location & Checkout Length | Call Number | Checkout Length | Item Status |
|---|---|---|---|
|
Downtown 2nd Floor 4-week checkout |
658.872 Le | 4-week checkout | On Shelf |
Pt. 1. Ask: the story. You: who, what, & why -- Strange questions ... and strange answers -- The discovery -- My crisis -- Working hard for the dream -- An unexpected twist -- The letter -- Standing on the shoulders of giants -- Taking the leap -- Things finally come together -- pt. 2. Ask: the methodology. Getting started: how to read the Ask formula methodology -- The process: prepare, persuade, segment, prescrie, profit, pivot -- Prepare: the deep dive survey -- Persuade: the prospect self-discovery landing page -- Segment: the micro-commitment bucket survey -- Prescribe: the post-survey sales prescription -- Profit: the profit maximization upsell sequence -- Pivot: the email follow-up feedback loop -- Case study #1: tennis training, zero to $250,000 in 6 months -- Case study #2: water ionizer market, $750,000 in 5 days -- Why: the reason for writing this book -- Next steps: now it's your turn to Ask.
When it comes to the way business is carried out online, the earth beneath our feet is shifting right now--and shifting quickly. The one-size-fits-all approach is fast becoming obsolete. More and more businesses are learning that the more they tailor-make the messages they put on their sites, as well as how they interact with every single user, the more satisfied customers get--and the more they earn.
REVIEWS & SUMMARIES
Summary / AnnotationAuthor Notes
COMMUNITY REVIEWS
form submitted by smr on August 8, 2022, 3:51pm online formula
PUBLISHED
[Nashville, TN] : Dunham Books, 2015.
Year Published: 2015
Description: xv, 193 pages : illustrations ; 22 cm.
Language: English
Format: Book
ISBN/STANDARD NUMBER
9781939447722
1939447720
SUBJECTS
Internet marketing.
Direct marketing.
Social media.