Everybody Writes : : Your Go-To Guide to Creating Ridiculously Good Content

Locations
Call Number: 658.872 Ha, Adult Book / Nonfiction / Literary Arts / Writing & Publishing / Handley, Ann
On Shelf At: Downtown Library, Pittsfield Branch, Traverwood Branch

Location & Checkout Length	Call Number	Checkout Length	Item Status
Downtown 2nd Floor 4-week checkout	658.872 Ha	4-week checkout	On Shelf
Pittsfield Adult Books 4-week checkout	Adult Book / Nonfiction / Literary Arts / Writing & Publishing / Handley, Ann	4-week checkout	On Shelf
Traverwood Adult Books 4-week checkout	Adult Book / Nonfiction / Literary Arts / Writing & Publishing / Handley, Ann	4-week checkout	On Shelf
Malletts Adult Books 4-week checkout	Adult Book / Nonfiction / Literary Arts / Writing & Publishing / Handley, Ann	4-week checkout	Due 05-24-2024
Westgate Adult Books 4-week checkout	Adult Book / Nonfiction / Literary Arts / Writing & Publishing / Handley, Ann	4-week checkout	Due 05-19-2024

Writing Rules: How to Write Better (And How to Hate Writing Less) -- Writing Rules: Grammar and Usage -- Story Rules -- Publishing Rules -- 13 Things Marketers Write -- Content Tools.
"Finally a go-to guide to creating and publishing the kind of content that will make your business thrive.Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. does the idea of focusing on writing seem pedantic and ordinary?Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.These lessons and rules apply across all of your online assets -- like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content -- whether you're a big brand or you're small and solo.Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world"-- Provided by publisher.

REVIEWS & SUMMARIES

Summary / Annotation
Table of Contents
Author Notes

COMMUNITY REVIEWS

Everybody Writes Now submitted by SurfGrape on June 22, 2016, 8:27am We live in the internet age, where your mechanic is on Facebook and your dentist has a blog. Everyone is a writer now and everyone publishes. And that’s great. But without good content, the sleekest website and the coolest Twitter handle are just a waste of electrons.

There are tons of books that show you how to set up a webpage or use Twitter, but Handley isn’t telling you how to use the different platforms. She telling you what should be on them and why. Of all the marketing books I’ve read, EVERYBODY WRITES is the only one that puts the emphasis on the reader.

Handley starts with the basics of good, clear writing—avoid adverbs, use strong nouns and verbs, and be careful of easily confused words. She then goes on to explain how to put together stories and interviews. The next section covers every kind of marketing copy imaginable: social media, email, blogs, and even how to craft an eye-catching headline.

The chapters are short and snappy, but Handley never crosses the line from educational into preachy. All of her advice is practical and easy to follow.

Through it all, Handley has a relentless focus on readers. From the landing page of a website right through to a twitter bio, she wants writers to constantly ask how they can serve readers. Handley definitely practices what she preaches. She is honestly invested in making us more successful online writers. And she knows what questions to answer, what topics to cover, and what advice to give to do just that.

Jrjrh submitted by CarterEaston on July 15, 2020, 1:32pm Hrjrjrj

helpful submitted by crp on July 28, 2020, 2:00pm helpful review book of techniques