Sexy Little Numbers : : how to Grow Your Business Using the Data you Already Have

Maex, Dimitri. Book - 2012 None on shelf No requests on this item Community Rating: 0 out of 5

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Includes index.
How this book will help you grow your business -- Targeting : who should you talk to? -- Discover : what should you talk to customers about? -- Locate : how do you find them? -- Budget : how much do you spend? -- Yardsticks : how do you measure what works and doesn't? -- Optimize : how do you do more of what works and less of what doesn't? -- The future.
Taps the latest breakthroughs by data analytics to counsel business growth professionals on how to identify profitable and potential customers, outlining strategies for predicting buying patterns and executing low-cost ideas.

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PUBLISHED
New York : Crown Business, c2012.
Year Published: 2012
Description: viii, 257 p. : ill. ; 22 cm.
Language: English
Format: Book

ISBN/STANDARD NUMBER
9780307888341
0307888347

ADDITIONAL CREDITS
Brown, Paul B.

SUBJECTS
Consumer behavior -- Research.
Marketing research.
Advertising -- Research.
Data mining.