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Social Media Metrics : : how to Measure and Optimize Your Marketing Investment

Sterne, Jim, 1955- Book - 2010 None on shelf No requests on this item Community Rating: 0 out of 5

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Getting focused : identifying goals -- Getting attention : reaching your audience -- Getting respect : identifying influence -- Getting emotional : recognizing sentiment -- Getting response : triggering action -- Getting the message : hearing the conversation -- Getting results : driving business outcomes -- Getting buy-in : convincing your colleagues -- Getting ahead : seeing the future.

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SERIES
The new rules of social media series.


PUBLISHED
Hoboken, N.J. : John Wiley, c2010.
Year Published: 2010
Description: xxxi, 240 p. : ill. ; 24 cm.
Language: English
Format: Book

ISBN/STANDARD NUMBER
9780470583784
0470583789

SUBJECTS
Internet marketing.
Social media -- Economic aspects.
Marketing research.
Online social networks -- Economic aspects.