The Risk Takers : : 16 Women and men Share Their Entrepreneurial Strategies for Success

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The American dream -- Gary Heavin, Curves International -- Linda Alvarado, Alvarado Construction -- Paul Orfalea, Kinko's -- Liz Lange, Liz Lange Maternity -- Robert Stephens, Geek Squad -- Barbara Corcoran, The Corcoran Group -- David L. Steward, World Wide Technology Inc. -- Maxine Clark, Build-a-Bear Workshop Inc. -- John Paul DeJoria, John Paul Mitchell Systems and Patrón Spirits Company -- Sara Blakely, Spanx -- Andy Berliner, Amy's Kitchen -- Joe Liemandt, Trilogy Inc. -- Mal Mixon, Invacare -- Tova Borgnine, Tova Corporation -- Florine Mark, The WW Group -- Don Martin, The Cal-Surance Companies -- Strategies for success.
This book is about ordinary people with good ideas, who faced daunting challenges, but took a leap of faith and started their own business. It tells of the personal and professional journeys of sixteen men and women who started with very little, opted to strike out on their own, and struggled with disappointment and failure, yet overcame adversity and through persistence and resiliency determined their own destiny. Authors Don and Renee Martin, successful entrepreneurs in their own right, personally interviewed these men and women whose inspiring stories demonstrate that it's never been easy to start your own business and navigate it through all the inevitable storms to ultimate success--in any economy, in any era. --From publisher description.

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