Gen buY : : how Tweens, Teens, and Twenty-Somethings are Revolutionizing Retail
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Gen Y is from Mercury -- They shop like they're from a different planet from their parents, too -- The whys behind the buys -- The lives, minds, and hearts of today's tweens, teens, and twenty-somethings -- Sex, love, and shopping -- Influence : the force that is Gen Y -- What works with Gen Y -- Adapting to Gen Y's shopping preferences and power : views from our experts.
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PUBLISHED
San Francisco : Jossey-Bass, c2009.
Year Published: 2009
Description: xx, 250 p. ; 24 cm.
Language: English
Format: Book
ISBN/STANDARD NUMBER
9780470400913
0470400919
ADDITIONAL CREDITS
O'Donnell, Jayne.
SUBJECTS
Young adult consumers -- Attitudes.
Generation Y -- Attitudes.
Marketing.