What Would Google do?

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Call Number: Adult Book / Nonfiction / Business & Economics / General / Jarvis, Jeff
On Shelf At: Westgate Branch

Location & Checkout Length	Call Number	Checkout Length	Item Status
Westgate Adult Books 4-week checkout	Adult Book / Nonfiction / Business & Economics / General / Jarvis, Jeff	4-week checkout	On Shelf

Includes index.
A manual for survival and success that asks the most important question today's leaders, in any industry, can ask themselves: What would Google do? To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls "the new Google century," including such insights as: Think distributed; Become a platform; Join the post-scarcity, open-source, gift economy; The middleman has died; Your worst customers are your best friends and your best customers are your partners; Do what you do best and link to the rest; Get out of the way; Make mistakes well; and more. He applies these principles not just to emerging technologies and the Internet, but to other industries--telecommunications, airlines, television, government, healthcare, education, journalism, and, yes, book publishing--showing ultimately what the world would look like if Google ran it. The result will change the way readers ask questions and solve problems.--From publisher description.

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