Get out the Vote : : how to Increase Voter Turnout
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Introduction: Why voter mobilization matters -- Evidence versus received wisdom -- Door-to-door canvassing : shoe leather politics -- Leaflets : walk, don't talk -- Direct mail : postal service as campaign staff -- Phone banks : politics meets telemarketing -- Electronic mail : faster, cheaper, but does it work? -- Festivals and events : putting the party back into politics -- Mass media : do TV, radio, and newspaper ads boost turnout? -- What works, what doesn't, and what's next.
"Expanded and updated edition incorporates data from more than 100 new studies, shedding light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and candidate forums and Election Day festivals"--Provided by publisher.
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PUBLISHED
Washington, D.C. : Brookings Institution Press, c2008.
Year Published: 2008
Description: x, 225 p. : ill. ; 23 cm.
Language: English
Format: Book
ISBN/STANDARD NUMBER
9780815732679
0815732678
ADDITIONAL CREDITS
Gerber, Alan S.
SUBJECTS
Political campaigns.
Campaign management.
Voting.