The new Business Road Test : : What Entrepreneurs and Executives Should do Before Writing a Business Plan

Mullins, John W. (John Walker) Book - 2006 None on shelf No requests on this item Community Rating: 0 out of 5

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My opportunity : why will or won't this work? -- Will the fish bite? -- Is this a good market? -- Is this a good industry? -- How long will your advantage last? -- What drives your entrepreneurial dream? -- Can you and your team execute? -- Your connections matter : which matter most? -- Putting the seven domains to work to develop your opportunity -- What to do before you write your business plan -- How to learn what you don't know you don't know -- Market analysis worksheet -- Industry analysis checklist -- Do-it-yourself marketing research for your new business road test -- Evidence-based forecasting -- Getting help with your road test -- Appendix: Research methodology.

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PUBLISHED
New York : Prentice Hall/Financial Times, 2006.
Year Published: 2006
Description: xviii, 305 p. : ill. ; 24 cm.
Language: English
Format: Book

ISBN/STANDARD NUMBER
0273706535
9780273706533
0273708058
9780273708056

SUBJECTS
New business enterprises -- Planning.
Marketing research.