Branding Only Works on Cattle : : the new way to get Known (And Drive Your Competitors Crazy)

Baskin, Jonathan Salem. Book - 2008 None on shelf No requests on this item Community Rating: 0 out of 5

AADL has no copies of this item

Your branding is useless -- Traces in a cloud chamber -- The new Nike -- The rise of the anti-brand -- The myth of the consumer/producer -- The outsourcing of consent -- Games as purpose, not distraction -- It takes a company -- The buzz in buzz marketing -- The emperor's new clothes.
A marketing maverick provides prescriptive advice on how to thrive in a world where pretty pictures and funny tag lines no longer lead to profits.

REVIEWS & SUMMARIES

Booklist Review
Publishers Weekly Review
Summary / Annotation
Table of Contents
Fiction Profile
Author Notes

COMMUNITY REVIEWS

No community reviews. Write one below!

PUBLISHED
New York : Business Plus, 2008.
Year Published: 2008
Description: viii, 261 p. ; 24 cm.
Language: English
Format: Book

ISBN/STANDARD NUMBER
9780446178013
0446178012

SUBJECTS
Branding (Marketing)
Consumer behavior.
Information behavior.
Internet searching.
Business enterprises -- Computer network resources.