The Beauty Backlash
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Originally co-produced by BBC and The Open University in 2006 as a segment of: The money programme.
Reporter, Libby Potter.
"With it's "Real beauty" information and marketing campaign, the Dove brand struck a chord with women skeptical of unhealthy or absurd standards of attractiveness. But did the campaign have the widespread impact Dove intended? And what are the implications for the global cosmetics and fashion industries? This program investigates consumer reactions against the idealized images of beauty promoted by TV, movies, and glossy magazines, while exploring the complex relationship between corporate strategy and feminine self-esteem. High-level insights concerning Dove, L'Oreal, and advertising giant Saatchi & Saatchi provide a fascinating departure point for a socioeconomic discourse" --Container.
DVD.
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SERIES
Money programme (Television program)
PUBLISHED
Princeton, N.J. : Films for the Humanities & Sciences, [2007]
Year Published: 2007
Description: 1 videodisc (30 min.) : sd., col. ; 4 3/4 in.
Language: English
Format: DVD
ADDITIONAL CREDITS
Lee, Joanna.
Potter, Libby.
Edwards, Clive.
Films for the Humanities & Sciences (Firm)
BBC Video (Firm)
Open University.
SUBJECTS
Beauty, Personal.
Feminine beauty (Aesthetics)
Body image in women.
Women in advertising.
Documentary films.