Chasing Cool : : Standing out in Today's Cluttered Marketplace

Kerner, Noah. Book - 2007 None on shelf No requests on this item Community Rating: 3 out of 5

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Includes index.
The ipod of my industry -- Ordering in -- Disruptive for disruption's sake -- Borrowing equity -- Risk management -- Don't full up your cup -- Outro.

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PUBLISHED
New York, N.Y. : Atria, 2007.
Year Published: 2007
Description: 248 p.
Language: English
Format: Book

ISBN/STANDARD NUMBER
0743497090
9780743497091

ADDITIONAL CREDITS
Pressman, Gene.
Essex, Andrew.

SUBJECTS
Marketing.