Blue Ocean Strategy : : how to Create Uncontested Market Space and Make the Competition Irrelevant
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Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
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PUBLISHED
Boston, Mass. : Harvard Business School Press, c2005.
Year Published: 2005
Description: xv, 240 p. : ill. ; 25 cm.
Language: English
Format: Book
ISBN/STANDARD NUMBER
1591396190 :
ADDITIONAL CREDITS
Mauborgne, Renée.
SUBJECTS
New products.
Market segmentation.