Press enter after choosing selection
This item is no longer in AADL's Collection.

Blue Ocean Strategy : : how to Create Uncontested Market Space and Make the Competition Irrelevant

Kim, W. Chan. Book - 2005 None on shelf No requests on this item Community Rating: 4 out of 5

Cover image for Blue ocean strategy : : how to create uncontested market space and make the competition irrelevant

Sign in to request

AADL has no copies of this item

Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.

COMMUNITY REVIEWS

No community reviews. Write one below!

Cover image for Blue ocean strategy : : how to create uncontested market space and make the competition irrelevant


PUBLISHED
Boston, Mass. : Harvard Business School Press, c2005.
Year Published: 2005
Description: xv, 240 p. : ill. ; 25 cm.
Language: English
Format: Book

ISBN/STANDARD NUMBER
1591396190 :

ADDITIONAL CREDITS
Mauborgne, Renée.

SUBJECTS
New products.
Market segmentation.