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Pocketbook Power : : how to Reach the Hearts and Minds of Today's Most Coveted Consumers--Women

Kanner, Bernice. Book - 2004 None on shelf No requests on this item Community Rating: 0 out of 5

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Includes index.

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Cover image for Pocketbook power : : how to reach the hearts and minds of today's most coveted consumers--women


PUBLISHED
New York : McGraw-Hill, c2004.
Year Published: 2004
Description: x, 211 p. ; 24 cm.
Language: English
Format: Book

ISBN/STANDARD NUMBER
0071418601 :

SUBJECTS
Women consumers.
Consumer behavior.
Marketing.