Marketing to the Campus Crowd : : Everything you Need to Know to Capture the $200 Billion College Market
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A few notes -- Going back to school -- Why college marketing? ("what's all the fuss?" -- College marketing : past, present & future, or, the rise and "semi-fall" of the school monopoly -- The pre-college market -- The college market -- The post-collage market -- Gatekeepers : reaching the motherload through "big mother" -- The influencers -- Reaching the college crowd -- Seasonal marketing -- The Daewoo Motor Company : a good idea gone bad -- The co-branding strategies -- Concluding thoughts from a seasoned "insider" -- We want to hear from you!
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PUBLISHED
Chicago, Ill. : Dearborn Trade Pub., c2004.
Year Published: 2004
Description: xix, 249 p. : ill. ; 24 cm.
Language: English
Format: Book
ISBN/STANDARD NUMBER
0793186005 :
SUBJECTS
Universities and colleges -- Marketing.
College students.
Teenage consumers.
Marketing.