Creating Breakthrough Products : : Innovation From Product Planning to Program Approval
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SERIES
Financial Times Prentice Hall books.
PUBLISHED
Upper Saddle River, NJ : Prentice Hall PTR, c2002.
Year Published: 2002
Description: xxxii, 302 p. : ill. ; 25 cm.
Language: English
Format: Book
ISBN/STANDARD NUMBER
0139696946 :
ADDITIONAL CREDITS
Vogel, Craig M.
SUBJECTS
New products.
Production planning.
Product management.
Marketing research.