Inside Information : : Making Sense of Marketing Data
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PUBLISHED
Chichester ; New York : John Wiley & Sons, c2001.
Year Published: 2001
Description: xi, 260 p. : ill. ; 24 cm.
Language: English
Format: Book
ISBN/STANDARD NUMBER
0471495433 :
ADDITIONAL CREDITS
Fletcher, J. H.
SUBJECTS
Marketing research.
Qualitative research.
Statistics.