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The Conquest of Cool : : Business Culture, Counterculture, and the Rise of hip Consumerism

Frank, Thomas (Thomas C.) Book - 1997 None on shelf No requests on this item Community Rating: 4 out of 5

Cover image for The conquest of cool : : business culture, counterculture, and the rise of hip consumerism

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Cover image for The conquest of cool : : business culture, counterculture, and the rise of hip consumerism

PUBLISHED
Chicago : University of Chicago Press, c1997.
Year Published: 1997
Description: 287 p. : ill. ; 24 cm.
Language: English
Format: Book

ISBN/STANDARD NUMBER
0226260127
0226259919 :

SUBJECTS
Marketing -- History -- 20th century.
Advertising -- History -- 20th century.
Advertising and youth -- History -- 20th century.
Nineteen sixties.
Consumer behavior -- History -- 20th century.
Subculture.
United States -- Social conditions -- 1960-1980.
United States -- Social conditions -- 1980-