Know What Matters : : Lessons From a Lifetime of Transformations

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Call Number: 658.4 Sh
On Shelf At: Downtown Library

Location & Checkout Length	Call Number	Checkout Length	Item Status
Downtown 2nd Floor 4-week checkout	658.4 Sh	4-week checkout	On Shelf

Preface -- Part one: Living the entrepreneurial life. Future back -- Competitive advantage is everything -- Means, ends, and by-products -- Entrepreneurs are opportunists -- Think before you IPO -- You take the money; I'll take control -- Feeding the growth monster -- Empathy unlocks the future -- Discovering today what matters tomorrow -- Defining what you stand for -- Getting it done -- You don't own the business; the business owns you -- Business (and life) requires hard choices -- Part two: Leading a large enterprise. Develop with discipline -- Break the cycle of failure -- Innovator in chief -- Make smart bets -- Seek out the tough stuff and create a barrier to entry -- Know when to fold 'em -- If you don't have control, credibility is your currency -- The doing of the doing -- Business would be easier without people -- Parish priest in a business suit -- Be contrarian : conserve in a boom, build in a bust -- Business is personal -- Part three: Driving large-scale transformation. Managing the desire/friction ratio -- Making the transformation operational -- Finding new runways for growth -- Come clean--with yourself and others -- Keep your promises -- Know when to sell -- Epilogue: Transformation never ends.
"How did Ron Shaich, the visionary founder of Panera Bread, build a little bakery in St. Louis into 2,400 restaurants with 6 billion dollars in revenue and annual returns of 25 percent, outperforming Starbucks, Chipotle, and all others? By seeing the future and clearing a path to it, leading and innovating from the future back. Now, Shaich shares his story, starting with its humble entrepreneurial beginnings: the college-campus convenience store he opened to compete with one he was ejected from when the clerk wrongly assumed he and his scruffy friends were shoplifting. He takes us through his successful turnaround of Au Bon Pain and how that led to his creation of a new category of restaurant, fast casual, and the mega-success of Panera. He also shares the lows, the defeats, and the uncertainties along the way and how he persevered through them. In each chapter Shaich brings to life a principle for success that has guided his career-and his life. Sometimes practical ("Make smart bets"), and often challenging ("You don't own the business, the business owns you"), Shaich's principles combine to form a blueprint for innovators, leaders, and entrepreneurs set on success, and on making a difference. When you know what matters, you can build transformative businesses while leading a life you respect, and leaving a positive impact on the world"-- Provided by publisher.

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