Writing for Busy Readers : : Communicate More Effectively in the Real World

Locations
Call Number: 808.02 Ro, Adult Book / Nonfiction / Literary Arts / Writing & Publishing / Rogers, Todd
On Shelf At: Downtown Library, Malletts Creek Branch

Location & Checkout Length	Call Number	Checkout Length	Item Status
Downtown 2nd Floor 4-week checkout	808.02 Ro	4-week checkout	On Shelf
Malletts Adult Books 4-week checkout	Adult Book / Nonfiction / Literary Arts / Writing & Publishing / Rogers, Todd	4-week checkout	On Shelf
Pittsfield Adult Books 4-week checkout	Adult Book / Nonfiction / Literary Arts / Writing & Publishing / Rogers, Todd	4-week checkout	Due 05-10-2024
Traverwood Adult Books 4-week checkout	Adult Book / Nonfiction / Literary Arts / Writing & Publishing / Rogers, Todd	4-week checkout	Due 05-24-2024
Westgate Adult Books 4-week checkout	Adult Book / Nonfiction / Literary Arts / Writing & Publishing / Rogers, Todd	4-week checkout	Due 05-24-2024

"We were all taught the fundamentals of writing well in school. But how do we write effectively in today's hyper-interactive world? When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn't been invented. Since then, there has been a radical transformation in how we communicate. The average American adult receives over 120 emails and over 100 text messages each day. With all this correspondence, gaining a busy reader's attention is now a competition. Todd Rogers and Jessica Lasky-Fink, both behavioral scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing: Use fewer words, Lower the reading level, Use formatting judiciously, Make the purpose clear for skimmers, Emphasize value for readers, Make responding as easy as possible Including many examples, a checklist and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring Strunk, White, and Zinsser's core ideas into the 21st century's radically transformed attention marketplace"-- Provided by publisher.

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