Nolo Trademark : : Legal Care for Your Business & Product Name

Locations
Call Number: 346.73 No
On Shelf At: Downtown Library

Location & Checkout Length	Call Number	Checkout Length	Item Status
Downtown 2nd Floor 4-week checkout	346.73 No	4-week checkout	On Shelf

Includes index.
A trademark primer -- Trademark, domain names, and the internet -- How to choose a good name for your business, product, or service -- Trademark searches : what they are and why you should do one -- How to do your own trademark search -- How to evaluate the results of your trademark search -- Federal trademark registration -- How to use and care for your trademark -- Evaluating trademark strength -- Sorting out trademark disputes -- When someone infringes your mark -- When someone claims that you infringed a trademark -- International trademark protection -- Help beyond this book.
"A business name, the names of key products, logos, packaging, and slogans all can function as trademarks that distinguish a business and its services and products. This book has the most up-to-date information on how to select and protect a great trademark and how to register and maintain a trademark with the federal government. The reader will learn how to choose a trademark that distinguishes their business from competitors, search for marks that might conflict with their own, register a mark with the U.S. Patent and Trademark Office, protect marks from unauthorized use by others, resolve trademark disputes outside the courtroom, and create an Internet presence and secure a domain name"--Provided by publisher.

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