What Retirees Want : : a Holistic View of Life's Third age

Location & Checkout Length	Call Number	Checkout Length	Item Status
Downtown 2nd Floor 4-week checkout	658.834 Dy	4-week checkout	Due 05-24-2024
Malletts Adult Books 4-week checkout	Adult Book / Nonfiction / Self-Help / Aging / Dychtwald, Ken	4-week checkout	Due 05-25-2024

The age wave is rising : how the Boomers are transforming retirement -- Ageism sucks : it's bad for people and bad for business -- Reframing aging : there's a new story to tell -- Putting wisdom to work: the new role, timing, and purpose of post-retirement employment -- The time affluence explosion : fifty trillion hours of leisure to fill -- Searching for the fountain of health : can we match healthspan to lifespan? -- Retirement isn't a solo project: the entangled endearments of family relationships -- Home and community : stay, go, remodel, or find roommates? -- Funding longevity : retirement is the biggest purchase of a lifetime{u2014} that many can't afford -- The giving revolution : living with purpose and leaving a legacy -- Retiring retirement : the rise of life's third age.
"The world's population of retirees is increasing dramatically, and the Baby Boom generation is changing everything about this stage of life. Today older Americans hold the largest concentration of personal wealth and spending power, yet marketers tend to have only superficial understanding of their hopes, fears, needs, preferences and dreams. Organizations would be wise to divert some of their focus away from the long-sought-after youth market and turn attention to the already large, rapidly growing, and radically changing customer segment that is today's retirees. This book is the definitive guide to understanding the experiences and ambitions of today and tomorrow's retirees and the products and services that will best meet their needs. The book is for business, non-profits, and other leaders who wish to understand retirees and pre-retirees as customers, clients, workers, and volunteers in order to better engage and serve them." -- Provided by publisher.

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