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Likeable Social Media : : how to Delight Your Customers, Create an Irresistible Brand, and be Generally Amazing on all Social Networks That Matter

Kerpen, Dave. Book - 2019 658.872 Ke 1 On Shelf No requests on this item Community Rating: 0 out of 5

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Call Number: 658.872 Ke
On Shelf At: Downtown Library

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Downtown 2nd Floor
4-week checkout 		658.872 Ke 4-week checkout On Shelf

Listen first, and never stop listening -- Way beyond "women 25 to 54" : define your target audience better than ever -- Use social network ads for much greater impact -- Think--and act--like your consumer -- Invite your customers to be your first fans -- Engage : create true dialogue with, and between, your customers -- Respond quickly to all bad comments -- Respond to the good comments too -- Be authentic -- Be honest and transparent -- Should you ask a lot of questions? -- Provide value (yes, for free!) -- Share stories (they're your social currency!) -- Inspire customers and influencers to share your stories -- Integrate social media into the entire customer experience -- Admit when you screw up, and then leverage your mistakes -- Consistently deliver excitement, surprise, and delight -- Don't sell! Just make it easy and compelling for customers to buy -- Conclusion: Just be likeable -- Appendix: A refresher guide to the social networks that matter most.
"This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices around video, mobile, paid media, and data. You'll find critical information about new and relevant social media platforms, such as Snapchat, as well as need-to-know insights into existing platforms/content including Instagram, LinkedIn, and Facebook Stories.."--Page 4 of cover.

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Cover image for Likeable social media : : how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter


PUBLISHED
New York : McGraw-Hill Education, [2019]
Year Published: 2019
Description: 296 pages : illustrations ; 23 cm
Language: English
Format: Book

ISBN/STANDARD NUMBER
9781260453287
1260453286

ADDITIONAL CREDITS
Greenbaum, Michelle,
Berk, Robert E., 1923-
Kerpen, Carrie,

SUBJECTS
Internet marketing.
Online social networks.
Social media -- Economic aspects.
Customer relations.
Branding (Marketing)