Futura : : the Typeface

Locations
Call Number: 686.224 Fu
On Shelf At: Downtown Library

Location & Checkout Length	Call Number	Checkout Length	Item Status
Downtown 2nd Floor 4-week checkout	686.224 Fu	4-week checkout	On Shelf

Translation of: Futura: die Schrift.
Machine generated contents note: Futura. A Journey Around The World -- The workshop and the commission 1920 -- 1924 -- Between antiquity and the avant-garde -- The fading star of the classic types -- Frankfurt -- New Frankfurt -- new architecture -- Fritz Wichert -- Hans and Grete Leistikow -- Conceptions and reactions -- The Bauersche Giesserei in the canon of the great type foundries -- Heinrich Jost -- Futura and the New Typography -- Willi Baumeister -- Hanover -- Mr Anna Blume from Revon and the Futurists -- Propaganda for artistically designed advertising -- Berlin -- Futura and `Form um 1930' -- Munich -- Munich as a centre for typography 1926 -- 1933 -- Jan Tschichold and Futura -- Georg Trump -- Futura on the road to success -- Crisis in 1933 -- the politicization of Futura -- Futura and the NSDAP -- Typography and National Socialism -- Vienna -- Otto Neurath and the Vienna Method of Pictorial Statistics (Isotype) -- Gerd Arntz -- Prague
Note continued: Searching for the typeface of our time -- Paris -- The beginnings of Futura in France -- Jean Carlu -- Maximilien Vox -- New York -- The Bauer Type Foundry in New York -- Herbert Bayer: Futura in the MoMA catalogue -- Futura and American advertising -- Paul Rand and Futura -- Ladislav Sutnar and Futura -- Vanity Fair: the American magazine that promoted Futura -- Moon -- How did Futura get to the moon? -- Futura. The Typeface In Detail -- Typefaces / Paul Renner -- Proofs -- Anatomical details -- Futura and its environment -- Futura goes international -- Timeline.
"Designed by Paul Renner in 1927, Futura has become one of the most widely used typefaces the world has ever seen. A sans serif that takes its form from simple geometric shapes, Futura -- the future -- is a true design innovaiton. Starting from its origins in the New Frankfurt Project, and following its journey firther afield to Berlin, Prague, Paris, New York -- and even the moon -- this book tells the story of how Futura went from representing radicalism in design to dependability. Includes essays by renowned design writers including Steven Heller, Erik Spiekermann and Christopher Burke"--Back cover.
This is an examination of one of the most popular typefaces ever created, Futura. Celebrating its 90th anniversary this year, the story of Futura is a fascinating one. Charting its Bauhaus origins to its use as the first font on the moon in 1969, this book tells the story of how the typeface went from representing radicalism in design to dependability. It is durable and timeless, and is worthy of being rediscovered and celebrated.

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