Alchemy : : the Dark art and Curious Science of Creating Magic in Brands, Business, and Life
Book - 2019 659.101 Su, Adult Book / Nonfiction / Business & Economics / Marketing / Sutherland, Rory None on shelf No requests on this item
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659.101 Su | 4-week checkout | Due 05-02-2024 |
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Adult Book / Nonfiction / Business & Economics / Marketing / Sutherland, Rory | 4-week checkout | Due 05-30-2024 |
"Published as Alchemy : the surprising power of ideas that don't make sense in the U.K. by WH Allen, 2019"--Title page verso.
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PUBLISHED
New York, NY : William Morrow, an imprint of HarperCollins Publishers, 2019.
Year Published: 2019
Description: 362 pages : illustrations ; 24 cm
Language: English
Format: Book
ISBN/STANDARD NUMBER
9780062388414
006238841X
SUBJECTS
Branding (Marketing) -- Psychological aspects.
Marketing -- Psychological aspects.
Advertising -- Psychological aspects.
Branding (Marketing)
Marketing.
Success in business.