UX Fundamentals for Non-Ux Professionals : : User Experience Principles for Managers, Writers, Designers, and Developers

Location & Checkout Length	Call Number	Checkout Length	Item Status
Downtown 2nd Floor 4-week checkout	005.437 St	4-week checkout	Due 05-11-2024

Part 1. UX principles. UX is unavoidable ; You are not the user ; You compete with everything ; The user is on a journey ; Keep it simple ; Users collect experiences ; Speak the user's language ; Favor the familiar ; Stability, reliability, and security ; Speed ; Usefulness ; The lives in front of interfaces -- Part 2. Being human. Perception ; Attention ; Flow ; Laziness ; Memory ; Rationalization ; Accessibility ; Storytelling -- Part 3. Persuasion. Empathy ; Authority ; Motivation ; Relevancy ; Reciprocity ; Product ; Price ; Promotion ; Place -- Part 4. Process. Waterfall, agile, and lean ; Problem statements ; The three searches ; Quantitative research ; Reconciliation ; Documentation ; Personas ; Journey mapping ; Knowledge mapping ; Kano modeling ; Heuristic review ; User testing ; Evaluation.
"Demystify UX and its rules, contradictions, and dilemmas. This book provides real-world examples of user experience concepts that empower teams to create compelling products and services, manage social media, interview UX candidates, and oversee product teams. From product decisions to performance reviews, your ability to participate in discussions about UX has become vital to your company's success as well as your own. However, UX concepts can seem complex. Many UX books are written by and for UX professionals. UX Fundamentals for Non-UX Professionals serves the needs of project managers, graphic designers, copyeditors, marketers, and others who wish to understand UX design and research. You will discover how UX has influenced history and continues to affect our daily lives. Entertaining real-world examples demonstrate what a massive, WWII-era tank teaches us about design, what a blue flower tells us about audiences, and what drunk marathoners show us about software. What You'll Learn Know the fundamentals of UX through real-world examples Acquire the skills to participate intelligently in discussions about UX design and research Understand how UX impacts business, including product, pricing, placement, and promotion as well as security, speed, and privacy Who This Book Is For Professionals who work alongside UX designers and researchers, including but not limited to: project managers, graphic designers, copyeditors, developers, and human resource professionals; and business, marketing, and computer science students seeking to understand how UX affects human cognition and memory, product pricing and promotion, and software security and privacy."--Publisher's description.

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