Marketing for Dummies

Locations
Call Number: 658.802 McM, Adult Book / Nonfiction / Business & Economics / Marketing / For Dummies
On Shelf At: Downtown Library, Westgate Branch

Location & Checkout Length	Call Number	Checkout Length	Item Status
Downtown 2nd Floor 4-week checkout	658.802 McM	4-week checkout	On Shelf
Westgate Adult Books 4-week checkout	Adult Book / Nonfiction / Business & Economics / Marketing / For Dummies	4-week checkout	On Shelf
Malletts Adult Books 4-week checkout	Adult Book / Nonfiction / Business & Economics / Marketing / For Dummies	4-week checkout	Due 05-14-2024
Pittsfield Adult Books 4-week checkout	Adult Book / Nonfiction / Business & Economics / Marketing / For Dummies	4-week checkout	Due 05-25-2024

Previous edition published under Alexander Hiam.
Includes index.
"Marketing For Dummies, 5th edition is the ultimate handbook for boosting your business. Whether you're a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the right marketing approach can make your company or organization stand out from the crowd. This book shows you how to find, reach, and engage with your customers in a way that brings in business. This new edition, updated to align with the latest marketing revolution, introduces you to essential techniques including search engine, guerilla, global, and behavior marketing. You'll learn where to find your people, and how to give them what they want—how they want it—using behavioral techniques. You'll discover inexpensive online marketing and promotion tools, proving that budget doesn't have to be an insurmountable obstacle. You'll find up-to-date marketing plans, resources, and examples throughout to help you get out there and get your business noticed today!"--Publisher's description.

REVIEWS & SUMMARIES

Summary / Annotation
Author Notes

COMMUNITY REVIEWS

5/5 submitted by Morgsush on June 27, 2022, 1:02am I'm a dummy, and this book helped me learn the basics of marketing