This is Marketing

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Call Number: Adult Book / Nonfiction / Business & Economics / Marketing / Godin, Seth
On Shelf At: Westgate Branch

Location & Checkout Length	Call Number	Checkout Length	Item Status
Westgate Adult Books 4-week checkout	Adult Book / Nonfiction / Business & Economics / Marketing / Godin, Seth	4-week checkout	On Shelf

Not mass, not spam, not shameful -- The marketer learns to see -- Marketing changes people through stories, connections, and experience -- The smallest viable market -- In search of "better" -- Beyond commodities -- The canvas of dreams and desires -- More of the who: Seeking the smallest viable market -- People like us do things like this -- Trust and tension create forward motion -- Status, dominance, and affiliation -- A better business plan -- Semiotics, symbols, and vernacular -- Treat different people differently -- Reaching the right people -- Price is a story -- Permission and remarkability in a virtuous cycle -- Trust is as scarce as attention -- The funnel -- Organizing and leading a tribe -- Some case studies using the method -- Marketing works, and now it's your turn -- Marketing to the most important person.
Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in generosity, empathy, and emotional labor. Learn how to identify the smallest viable audience. Build trust and permission with your market. Adopt the narratives your fans already use. Find the guts to create and release tension. And most of all, give people the tools and stories they can use to achieve their goals. It's time to stop lying, spamming, and feeling guilty about your work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. It's time to be seen by first learning how to see.

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A must-read for every businessperson. submitted by sVfGI7Glt2pz7GZgVB90 on August 10, 2019, 6:53pm An all-inclusive, generous, human, emotional, durable, story-driven approach to your business. The world would be a much better place if businesses were directed this way. You'll have a competitive advantage if you do this, since so few do.