The League : : how Five Rivals Created the NFL and Launched a Sports Empire

Locations
Call Number: 796.332 Ei, Adult Book / Nonfiction / Sports & Recreation / Sports / Football
On Shelf At: Downtown Library, Pittsfield Branch

Location & Checkout Length	Call Number	Checkout Length	Item Status
Downtown 2nd Floor 4-week checkout	796.332 Ei	4-week checkout	On Shelf
Pittsfield Adult Books 4-week checkout	Adult Book / Nonfiction / Sports & Recreation / Sports / Football	4-week checkout	On Shelf

Prologue -- Part One. Chapter 1: Halas: The founder -- Chapter 2: Mara: The promoter -- Chapter 3: Marshall: The showman -- Chapter 4: Bell: The profligate son -- Chapter 5: Rooney: The gambler -- Part Two. Chapter 6: Almost broke -- Chapter 7: New ideas -- Chapter 8: Benny and the Giants -- Chapter 9: Instituting a draft -- Chapter 10: Betting bonanza -- Chapter 11: Move to DC -- Part Three. Chapter 12: Brotherhood of rivals -- Chapter 13: A step forward -- Chapter 14: The greatest rout -- Chapter 15: Same, old Pirates -- Chapter 16: Political winds -- Chapter 17: Dog meat -- Chapter 18: Two wars -- Chapter 19: The right guy in charge -- Part Four. Chapter 20: Back across the color line -- Chapter 21: Scandal -- Chapter 22: Everyone loses -- Chapter 23: The little black box -- Chapter 24: All-white Redskins -- Chapter 25: Forty million viewers -- Epilogue.
"The National Football League is a towering, distinctly American colossus taking in $14 billion in annual revenue and provoking intense national debate over issues from player safety to political protest. Yet its current dominance obscures a surprising origin story. As it turns out, in the beginning most people found the very idea of professional football absurd. In The League, acclaimed author John Eisenberg reveals how the five men who built the NFL took an immense risk by investing in the sport in the 1920s and 1930s. Art Rooney, George Halas, Tim Mara, George Preston Marshall, and Bert Bell first achieved renown as gamblers, bookies, and prodigal sons. What they shared, other than street smarts and a competitive streak, was an unusual passion for professional football at a time when the nation was obsessed with college football, baseball, boxing, and horseracing. As Eisenberg shows in this absorbing chronicle of the NFL's first decades, the League nearly failed numerous times. It was frequently short on funds or fans, and often both. New teams appeared and quickly folded. The Depression and the Second World War only magnified the challenges the owners faced. The five rivals succeeded because each sacrificed the short-term success of his team for the longer-term good of the League. Together they instituted a draft and revised the rules to transform a plodding, run-based game into a dazzling aerial show. Together they ushered the NFL into the TV era of the 1950s -- when the league we know today first came into view. A remarkable story of sportsmanship and business ingenuity, The League is an essential read for any fan of our true national pastime." -- From publisher's description.

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