One Click : Jeff Bezos and the Rise of Amazon.com

Locations
Call Number: Adult BOCD / Nonfiction / Biography / Bezos, Jeffrey
On Shelf At: Westgate Branch

Location & Checkout Length	Call Number	Checkout Length	Item Status
Westgate Adult A/V 4-week checkout	Adult BOCD / Nonfiction / Biography / Bezos, Jeffrey	4-week checkout	On Shelf

Compact discs.
Read by Neil Shah.
An insightful look at how Amazon really works and how its founder and CEO makes it happen. Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click. Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new market opportunities, from groceries to auto parts. He's a calculating machine, high energy, passionate, highly aggressive, and out to radically transform retail.

REVIEWS & SUMMARIES

Summary / Annotation

COMMUNITY REVIEWS

more than just another computer nerd biography submitted by mickplu on June 16, 2018, 6:01am This book is enjoyable and informative in part because it goes beyond the typical biography of a computer nerd. You learn the history, early mistakes and reasoning behind many of Amazon's features that we take for granted today. Also appealing is a glimpse into the working culture of the company.