The Masters of Enterprise : : American Business History and the People who Made it

Locations
Call Number: BOCD 338.092 Br Oversize
On Shelf At: Downtown Library

Location & Checkout Length	Call Number	Checkout Length	Item Status
Downtown 2nd Floor 4-week checkout	BOCD 338.092 Br Oversize	4-week checkout	On Shelf

"14 lectures"--Container.
At head of container title: Recorded Books presents.
Compact disc.
Lecture 1. The business of America -- Lecture 2. John Jacob Astor: from furs to real estate -- Lecture 3. Cyrus McCormick: the business of agriculture -- Lecture 4. Cornelius Vanderbilt and Jay Gould: speculating on America -- Lecture 5. Andrew Carnegie and John D. Rockefeller: an obsession for efficiency -- Lecture 6. J.P. Morgan: the triumph of the money man -- Lecture 7. Henry Ford and Alfred P. Sloan: capturing the dream -- Lecture 8. Walt Disney: the business of fantasy -- Lecture 9. Robert Woodruff: as American as Coke -- Lecture 10. Ray Kroc: the industrialization of eating -- Lecture 11. Sam Walton: will the real Uncle Sam please stand up? -- Lecture 12. Mary Kay Ash: what do women want? -- Lecture 13. Andrew Grove and Bill Gates: Intel (and Microsoft) inside -- Lecture 14. The past and future of American business.
Lectures delivered by Professor H.W. Brands, Texas A & M University.
Examines the lives and careers of successful men and women who seized the oppotunities offered by the American economy.

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