How Ideas Spread

Locations
Call Number: BOCD 658.834 Be Oversize
On Shelf At: Downtown Library

Location & Checkout Length	Call Number	Checkout Length	Item Status
Downtown 2nd Floor 6-week checkout	BOCD 658.834 Be Oversize	6-week checkout	On Shelf

Compact discs.
Course no. 5332.
Social epidemics: why things catch on -- The basics of consumer psychology -- The impact of triggers on consumer choice -- Simple rules to make ideas stick -- The social influence of conformity -- The social influence of divergence -- Word of mouth: powerful and persuasive -- The social currency of shared ideas -- Messages that go viral -- Social networks: channels of influence -- Social influencers: myths and science -- Tracking results: big data, little data.
Lectures by Jonah Berger, professor at The Wharton School University of Pennsylvania.

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