Contagious : why Things Catch on
Book on CD - 2013 BOCD 658.834 Be 1 On Shelf No requests on this item
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Locations
Call Number: BOCD 658.834 Be
On Shelf At: Downtown Library
| Location & Checkout Length | Call Number | Checkout Length | Item Status |
|---|---|---|---|
|
Downtown 2nd Floor 4-week checkout |
BOCD 658.834 Be | 4-week checkout | On Shelf |
Compact discs.
Unabridged.
"With tracks every 3 minutes for easy book marking"--Container.
Narrated by Keith Nobbs.
Berger walks listeners through the six steps that make products or ideas catch on. He also illustrates how a little word-of-mouth praise can go a long way toward building and sustaining a strong customer base.
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PUBLISHED
Prince Frederick, MD : Recorded Books, [2013], p2013.
Year Published: 2013
Description: 6 sound discs (6 hrs., 45 min.) : digital ; 4 3/4 in.
Language: English
Format: Book on CD
ISBN/STANDARD NUMBER
9781470334390
1470334399
ADDITIONAL CREDITS
Nobbs, Keith.
Recorded Books, LLC.
Simon & Schuster Audio (Firm)
SUBJECTS
New products.
Consumer behavior.
Popularity -- Economic aspects.