How Ideas Spread
DVD - 2014 DVD 658.834 Be Oversize 1 On Shelf No requests on this item
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Locations
Call Number: DVD 658.834 Be Oversize
On Shelf At: Downtown Library
| Location & Checkout Length | Call Number | Checkout Length | Item Status |
|---|---|---|---|
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Downtown 1st Floor 4-week checkout |
DVD 658.834 Be Oversize | 4-week checkout | On Shelf |
|
Downtown 1st Floor 4-week checkout |
DVD 658.834 Be Oversize | 4-week checkout | Due 05-21-2024 |
Course no. 5332.
disc 1: Social epidemics: why things catch on -- The basics of consumer psychology -- The impact of triggers on consumer choice -- Simple rules to make ideas stick -- The social influence of conformity -- The social influence of divergence -- disc 2: Word of mouth: powerful and persuasive -- The social currency of shared ideas -- Messages that go viral -- Social networks: channels of influence -- Social influencers: myths and science -- Tracking results: big data, little data. .
Lectures by Jonah Berger, professor at The Wharton School University of Pennsylvania.
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SERIES
Great courses. Professional
PUBLISHED
Chantilly, VA : Teaching Company, 2014.
Year Published: 2014
Description: 2 videodiscs ; sound, color ; 4 3/4 in. 1 course guidebook (iv, 89 pages : illustrations ; 19 cm)
Language: English
Format: DVD
ISBN/STANDARD NUMBER
1629970875
9781629970875
ADDITIONAL CREDITS
Berger, Jonah,
SUBJECTS
Consumer behavior.
Popularity -- Economic aspects.