Building a Storybrand : : Clarify Your Message so Customers Will Listen
Book - 2017 Adult Book / Nonfiction / Business & Economics / Marketing / Miller, Donald 1 On Shelf No requests on this item
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Locations
Call Number: Adult Book / Nonfiction / Business & Economics / Marketing / Miller, Donald
On Shelf At: Malletts Creek Branch
Location & Checkout Length | Call Number | Checkout Length | Item Status |
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Malletts Adult Books 4-week checkout |
Adult Book / Nonfiction / Business & Economics / Marketing / Miller, Donald | 4-week checkout | On Shelf |
Traverwood Adult Books 4-week checkout |
Adult Book / Nonfiction / Business & Economics / Marketing / Miller, Donald | 4-week checkout | Due 05-09-2024 |
The key to being seen, heard, and understood -- The secret weapon that will grow your business -- The simple SB7 framework -- A character -- Has a problem -- And meets a guide -- Who gives them a plan -- And calls them to action -- That helps them avoid failure -- And ends in a success -- People want your brand to participate in their transformation -- Building a better website -- Using a StoryBrand to transform company culture.
Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.
REVIEWS & SUMMARIES
Booklist ReviewSummary / Annotation
Table of Contents
COMMUNITY REVIEWS
If you are building a business, then read this book! submitted by Bird on August 4, 2019, 12:44am After far too many years flailing here and there, this book helped me clarify my message and discover who my customers really are. A life- and business-saver to be sure!
Great book submitted by Nehemiah9 on August 20, 2022, 4:20pm I really think this idea is crucial for marketing a business. You are not the hero of the story of your business! You are the guide helping your customers who are the actual heroes.
PUBLISHED
[New York] : HarperCollins Leadership, an imprint of HarperCollins, [2017]
Year Published: 2017
Description: x, 228 pages : illustrations ; 22 cm.
Language: English
Format: Book
ISBN/STANDARD NUMBER
9780718033323
0718033329
SUBJECTS
Branding (Marketing)
Advertising -- Brand name products.
Product management.
Marketing.
Selling.
Customer relations.