The Medium is the Massage : : an Inventory of Effects

Locations
Call Number: Adult Book / Nonfiction / Technology & Engineering / Mcluhan, Marshall, 302.23 McL
On Shelf At: Pittsfield Branch

Location & Checkout Length	Call Number	Checkout Length	Item Status
Pittsfield Adult Books 4-week checkout	Adult Book / Nonfiction / Technology & Engineering / Mcluhan, Marshall	4-week checkout	On Shelf
Downtown 2nd Floor 4-week checkout	302.23 McL	4-week checkout	Due 05-23-2024

30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative, and piquant book. With every technological and social "advance" McLuhan's proclamation that "the media work us over completely" becomes more evident and plain. In his words, so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered'. McLuhan's remarkable observation that "societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication" is undoubtedly more relevant today than ever before. With the rise of the internet and the explosion of the digital revolution there has never been a better time to revisit Marshall McLuhan.

REVIEWS & SUMMARIES

Summary / Annotation
Author Notes

COMMUNITY REVIEWS

A well-aged book submitted by Lady Macbeth on August 16, 2019, 5:21pm It just astounds me that a book written over 50 years ago can still be so on point in its critiques of technology.