Hit Makers : : the Science of Popularity in an age of Distraction

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Call Number: Adult Book / Nonfiction / Social Science / General / Thompson, Derek
On Shelf At: Traverwood Branch, Westgate Branch

Location & Checkout Length	Call Number	Checkout Length	Item Status
Traverwood Adult Books 4-week checkout	Adult Book / Nonfiction / Social Science / General / Thompson, Derek	4-week checkout	On Shelf
Westgate Adult Books 4-week checkout	Adult Book / Nonfiction / Social Science / General / Thompson, Derek	4-week checkout	On Shelf

Part I: Popularity and the mind -- The power of exposure: featuring Claude Monet, Adele, and Donald Trump -- The Maya rule: featuring ESPN, Spotify, and the first NASA space station -- The music of sound: featuring John F. Kennedy, Barack Obama, and ABBA -- Interlude: The chills -- The myth-making mind I: the force of story: featuring Star Wars, Isaac Asimov, and Hollywood psychohistory -- The myth-making mind II: the dark side of hits: featuring Hungarian vampires, Disney princesses, and cable news -- The birth of fashion: featuring Taylor Swift, the printing press, and the laugh track -- Interlude: A brief history of teens -- Part II: Popularity and the market -- Rock and roll and randomness: featuring the Mona Lisa, "Rock around the clock," and chaos theory -- The viral myth: featuring Fifty Shades of Grey, John Snow, and Pokémon GO -- The audience of my audience: featuring Etsy, Bumble, and Moonies -- Interlude: Le panache -- What the people want I: the economics of prophecy: featuring Game of Thrones, Seinfeld, and Shazam -- What the people want II: a history of pixels and ink: featuring the tabloid, the television, and the news feed -- Interlude: 828 Broadway -- The futures of hits: empire and city-state: featuring Mickey Mouse, BuzzFeed, and Kid A.
"An Atlantic senior editor presents an investigation into the lucrative quality of popularity in the 21st century to share economic insights into what makes ideas, productions and products successful,"--NoveList.
Nothing "goes viral." Each blockbuster has a secret history of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. He shows that quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure.

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COMMUNITY REVIEWS

Ok submitted by .-.-.-. on July 19, 2018, 4:50pm Bored me to death. Recommended for adults but not for any kids including me

It's good! submitted by audreyhalversen on July 13, 2022, 1:28pm Not sure why this has bad ratings. I love Derek's writing for The Atlantic, so I bought/read this book and really liked it! A good read if you are interested in media and/or marketing.