Digital Sense : : the Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience
Book - 2017 658.872 Wr, Adult Book / Nonfiction / Business & Economics / Marketing / Wright, Travis 2 On Shelf No requests on this item
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Locations
Call Number: 658.872 Wr, Adult Book / Nonfiction / Business & Economics / Marketing / Wright, Travis
On Shelf At: Downtown Library, Westgate Branch
| Location & Checkout Length | Call Number | Checkout Length | Item Status |
|---|---|---|---|
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Downtown 2nd Floor 4-week checkout |
658.872 Wr | 4-week checkout | On Shelf |
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Westgate Adult Books 4-week checkout |
Adult Book / Nonfiction / Business & Economics / Marketing / Wright, Travis | 4-week checkout | On Shelf |
Overview. The game at speed -- Influencers, zombies, and everything between -- Building a customer-centric organization. Introducing the experience marketing framework -- The insights layer -- Mind over organizational matter -- The vision layer -- The success layer -- Social business strategies and tactics. Social business strategy for marketing -- Social business strategy for sales -- Social business strategy for influencers and employee advocates -- Social business strategy for HR -- Social business strategy for customer service -- Data and automation. Designing your ultimate marketing stack -- Future-proofing. Building a personal brand, BRO -- Avoiding obsolescence and the road ahead.
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Summary / AnnotationTable of Contents
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PUBLISHED
Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]
Year Published: 2017
Description: xxxviii, 266 pages : illustrations ; 24 cm.
Language: English
Format: Book
ISBN/STANDARD NUMBER
9781119291701
1119291704
ADDITIONAL CREDITS
Snook, Chris J.,
SUBJECTS
Internet marketing.
Internet advertising.
Digital media.