Black ops Advertising : : Native Ads, Content Marketing, and the Covert World of the Digital Sell
Book - 2016 659.109 Ei, Adult Book / Nonfiction / Business & Economics / Marketing / Einstein, Mara 1 On Shelf No requests on this item
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Call Number: 659.109 Ei, Adult Book / Nonfiction / Business & Economics / Marketing / Einstein, Mara
On Shelf At: Downtown Library
| Location & Checkout Length | Call Number | Checkout Length | Item Status |
|---|---|---|---|
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Downtown 2nd Floor 4-week checkout |
659.109 Ei | 4-week checkout | On Shelf |
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Westgate Adult Books 4-week checkout |
Adult Book / Nonfiction / Business & Economics / Marketing / Einstein, Mara | 4-week checkout | Due 05-06-2024 |
Introduction: why ads don't look like ads -- From mass to millennials -- What we share & why we share -- Native advertising: publishers as marketers -- Content marketing: marketers as publishers -- The digital sell: big data, programmatic buying, and living by the numbers -- The (dis)empowered consumer -- Advertising ourselves to death.
Examines the rise of native advertising and content marketing, which disguise advertising as news or editorial content.
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PUBLISHED
New York : OR Books, [2016]
Year Published: 2016
Description: 244 pages ; 19 cm.
Language: English
Format: Book
ISBN/STANDARD NUMBER
194486900X
9781944869007
SUBJECTS
Advertising -- History.
Internet advertising -- History.
Subliminal advertising -- History.
Viral marketing -- History.