The AMA Handbook of Public Relations
Book - 2010 659.2 Di 1 On Shelf No requests on this item
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Locations
Call Number: 659.2 Di
On Shelf At: Downtown Library
| Location & Checkout Length | Call Number | Checkout Length | Item Status |
|---|---|---|---|
|
Downtown 2nd Floor 4-week checkout |
659.2 Di | 4-week checkout | On Shelf |
Prerequisites for digital communications. Websites ; Blogs and microblogs ; Monitoring the Internet ; Measurement--why, what, how ; Internet risks and security -- Reaching out. Media relations ; Trade media ; Organizational communications ; Rumor management ; Crisis communications -- The broader PR spectrum. Government relations ; Travel and tourism ; Investor relations ; The annual report -- Making it happen. Speeches as unique signatures ; Composing presentations ; Talk--formal or familiar ; Bylined material--in all media ; Market research.
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PUBLISHED
New York : AMACOM/American Management Association, c2010.
Year Published: 2010
Description: xiii, 239 p. ; 26 cm.
Language: English
Format: Book
ISBN/STANDARD NUMBER
9780814415252
0814415253
SUBJECTS
Public relations.