Viral Loop : : From Facebook to Twitter, how Today's Smartest Businesses Grow Themselves
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Call Number: 303.483 Pe
On Shelf At: Downtown Library
Location & Checkout Length | Call Number | Checkout Length | Item Status |
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Downtown 2nd Floor 4-week checkout |
303.483 Pe | 4-week checkout | On Shelf |
From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success.
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PUBLISHED
New York : Hyperion, c2009.
Year Published: 2009
Description: ix, 274 p. : ill. ; 25 cm.
Language: English
Format: Book
ISBN/STANDARD NUMBER
9781401323493
1401323499
SUBJECTS
Viral marketing.
Online social networks -- Economic aspects.
Electronic commerce -- Marketing.
Business -- Computer network resources.