The Lean Startup : : how Today's Entrepreneurs use Continuous Innovation to Create Radically Successful Businesses
Book - 2011 658.11 Ri None on shelf No requests on this item
Sign in to request
| Location & Checkout Length | Call Number | Checkout Length | Item Status |
|---|---|---|---|
|
Downtown 2nd Floor 4-week checkout |
658.11 Ri | 4-week checkout | Due 05-22-2024 |
"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"-- Provided by publisher.
REVIEWS & SUMMARIES
Publishers Weekly ReviewSummary / Annotation
Table of Contents
Excerpt
Author Notes
COMMUNITY REVIEWS
No community reviews. Write one below!
PUBLISHED
New York : Crown Business, c2011.
Year Published: 2011
Description: 320 p. : ill. ; 22 cm.
Language: English
Format: Book
ISBN/STANDARD NUMBER
9780307887894
0307887898
SUBJECTS
New business enterprises.
Consumers' preferences.
Organizational effectiveness.