No B.s. Guide to Maximum Referrals & Customer Retention : : the Ultimate no Holds Barred Plan to Securing new Customers and Maximum Profits
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Locations
Call Number: 658.812 Ke
On Shelf At: Downtown Library
| Location & Checkout Length | Call Number | Checkout Length | Item Status |
|---|---|---|---|
|
Downtown 2nd Floor 4-week checkout |
658.812 Ke | 4-week checkout | On Shelf |
Subtitle from cover.
What to expect in this book and how to best profit by it -- NOT running with the pack -- Math class -- The 5% solution -- Across the Rubicon -- In search of your unique advantage -- Three-step customer retention formula -- The trouble with the goldfish from Kmart -- The number-one best retention strategy -- Oh, him again (no referrals for you!) -- Secrets of a relationship marketing machine -- How to engineer your business or sales career to provide you with a steady stream of referrals and testimonials -- Endless chains -- The big event: events for more referrals -- Is there a secret to maximum referrals? -- Thinking WAY outside the box, to put your referral growth on high speed -- Seven ways to grow each customer's value and have more power in the marketplace -- The end is the beginning, and there's no time to wait or waste.
"Industry leader Dan S. Kennedy and marketing guru Shaun Buck dare business owners, practitioners, and marketers to invest in and practice customer referral and retention strategies that drive results and keep customers coming back for the long term"-- Provided by publisher.
REVIEWS & SUMMARIES
Summary / AnnotationTable of Contents
Author Notes
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SERIES
No B.S.
PUBLISHED
Irvine, California : Entrepreneur Press, [2016]
Year Published: 2016
Description: xvii, 181 pages : illustrations ; 23 cm.
Language: English
Format: Book
ISBN/STANDARD NUMBER
9781599185842
1599185849
ADDITIONAL CREDITS
Buck, Shaun.
SUBJECTS
Business referrals.
Customer relations.
Marketing.